Episode 7

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Published on:

17th Apr 2019

Episode 07: Developing Buyer Personas

Today on Rizen Academy we’re talking buyer personas. You wanna sell stuff? You need to figure out who your ideal customer is and how to reach them. Catching flies with honey. Horses with apples. Pretzels with mustard. Let’s get into it! 

To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. 


Episode Transcript

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About the Podcast

Inbound Academy
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.

This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.

About your host

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William Avila Avila

Jeffrey Lambert is the COO at Rizen. He oversees marketing campaigns using diverse mediums to attract, engage, and delight customers. His client list includes startups and large corporations located in both the United States and internationally. His unique approach helps customers understand brands through no-nonsense, human-centric messaging.